Sense of Place
Rediscovering a Sense of Place can be the beginning of more deeply engaging in a rapidly evolving situation. =================================== “This isn’t Kansas anymore, Toto.” [Wizard of Oz] “God,...
Read MoreCompass Bearings for Communications as Engagement
What gets people engaged? What keeps them engaged? And what is the role of communications? Years ago, a research report entitled, “Communications as Engagement: A Communications Strategy for Revitalization,”...
Read MoreWorthy Challenge
Subtitle “The fierce urgency of now” Overview This pattern, which I have been tempted to title, “Destinal Challenge” or “Defining Challenge,” is more “practical” in nature than...
Read MoreCompelling Journey
Subtitle Place in time and sense of direction Overview This is a larger scope, strategic-level pattern, which might also be called “Historical context” or “Place in history.” It answers questions such as,...
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